Many small business owners find themselves facing competition that can seem nearly unfair. In too many common situations, a small business that starts to gain traction will attract the attention of copycats that try to steal the momentum for themselves.
When such problems arise, it can seem as if going on the offensive might be the only possible solution. In many cases, what will end up being more prudent and effective finding a way to differentiate a company from its less well-equipped new competitors.
Establishing Points of Differentiation That Customers Will Appreciate
Entrepreneurs who try to take some of a young company’s limelight for themselves will rarely be ready to set up for the longer haul. Instead of focusing too much on these sources of distraction and frustration, business owners who end up confronting such competitors almost always do better to build stronger foundations for themselves.
In practice, this means …